The above photo is spot on! Most people would choose the dish on the right. How much extra effort did it take to construct the one on the right?
ANSWER: Not much!
I draw three powerful lessons here:
1. Presentation is important
- Makes your product/service seem more valuable
- Makes your customer think highly of you
- Makes you look credible
2. It is very easy to do – a small reorganization of the same ingredients (data) is all it takes (as you see in the photo).
- It’s not revolutionary changes, it is small improvements that make the difference (e.g. are you starting strong?, are you passionate?, are you engaging?)!
3. First impressions do matter
- When you hear, “That doesn’t look very good”, what are they chances they will try it?
- Professional speakers and trainers have long asserted that people make up their minds about people they meet for the first time within two minutes (It is actually less than that according to the book, “Blink” by Malcolm Gladwell).
How can you step up your presentation game (client meetings, relationships, business meetings, etc.)? When was the last time you took a class or asked for feedback on the way you look, talk, and engage?
Stop being normal and start being gourmet!
(Hint: Anyone can do it!)